RESEARCH BRIEF - Using an environmentally friendly product enhances a consumer’s enjoyment and satisfaction when compared to using conventional products.
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RESEARCH BRIEF - Companies with higher corporate citizenship scores invest more efficiently, are more innovative, and improve their financial performance and value.
Read MoreRESEARCH BRIEF - Companies should be mindful of how they frame messaging around inclusion and diversity initiatives, as there are differences in how men and women respond to such messaging.
Read MoreRESEARCH BRIEF - A company that emphasizes performance without indicating expectations for culture in its corporate communications is more likely than firm that emphasizes long-term growth to have managers who may discriminate.
Read MoreRESEARCH BRIEF - Under certain conditions, the appointment of a corporate sustainability executive can positively impact a firm’s financial and operating performance.
Read MoreRESEARCH BRIEF - When consumers perceive a company facing a reputational crisis to be acting in its own self-interest, they are more likely to have negative feelings toward the brand and recommend that others do not use its products.
Read MoreRESEARCH BRIEF - The extent to which pressure from consumers and regulators impact environmental product and process innovations depends on the culture of the company.
Read MoreRESEARCH BRIEF - Institutional shareholders encourage the adoption of corporate citizenship practices and increased corporate citizenship performance in their portfolio companies by limiting social and environmental risks among their portfolio firms.
Read MoreRESEARCH BRIEF -In emerging economies, multinational companies’ use of strategic corporate citizenship—especially when ensuring high visibility among stakeholders—increases economic value by improving local reputation.
Read MoreRESEARCH BRIEF - There are cross-cultural differences in social norms that influence corporate citizenship approaches.
Read MoreRESEARCH BRIEF - When firms are exposed to a heightened risk of being targeted for short selling, corporate citizenship initiatives, especially those that relate to employees and customers may lower the risk of predatory trading that can push prices down.
Read MoreRESEARCH BRIEF - Consumers who make a cause marketing purchase are more likely to experience a “warm glow” which enables indulgent behavior.
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