RESEARCH BRIEF - Environmental, health, and safety (EHS) breaches are more common when a firm is under-or over-performing financially.
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RESEARCH BRIEF - When requesting donations for cause marketing campaigns, the tone of the ask can boost donor participation by up to 33 percent or more depending on the social cause and dollars donated by up to 25 percent.
Read MoreRESEARCH BRIEF - For firms that actively manage their sustainability, jargon and complex sentences can depress environmental performance scores.
Read MoreRESEARCH BRIEF - In the case of a product recall, firm investments in corporate citizenship are positively associated with shareholder value and can help protect against future recall-associated risk.
Read MoreRESEARCH BRIEF - Increasing social pressure in online fundraising can increase customer donation frequency and amount.
Read MoreRESEARCH BRIEF - CEOs, top management teams, board-nominating committees appointed by the board chair, and other “gatekeepers” of corporate leadership have a significant role to play in increasing gender diversity on boards of directors.
Read MoreRESEARCH BRIEF - Negative supply chain news may harm consumer confidence in product quality, regardless of whether the news is related to quality of ingredients or materials.
Read MoreRESEARCH BRIEF - Firms with higher socially responsible pension-fund investments are more likely to use renewable energy, use environmental criteria in selecting suppliers, and actively communicate their corporate citizenship outcomes.
Read MoreRESEARCH BRIEF - When unsure of audience attitude, avoid a promotional tone.
Read MoreRESEARCH BRIEF - Companies with women CFOs have a lower risk of stock price crash than those with men CFOs.
Read MoreRESEARCH BRIEF - Companies that actively communicate and disclose information about their supply chain are more likely to cut costs and increase profitability.
Read MoreRESEARCH BRIEF - Companies that wish to invigorate their product recycling programs should consider offering a reward to consumers in return for trade-ins, such as a discount on their next purchase or a donation to charity.
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