RESEARCH BRIEF - Firms that invest in corporate citizenship effectively build a buffer that protects them from becoming targets of litigation.
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RESEARCH BRIEF - Firms working to increase women in leadership should ensure they’re offering a number of work-life programs. Women and men are more likely to aspire to leadership positions when their companies offer these initiatives.
Read MoreRESEARCH BRIEF - Organizations requesting stakeholder feedback must be prepared to be responsive to the input received. When the opportunity to provide feedback is met with responsiveness, stakeholders are more likely to comply with rules and regulations related to issues on which feedback was sought.
Read MoreRESEARCH BRIEF - Publicized corporate citizenship activities are associated positively with shareholder value and improved future operating performance. The effect is strongest when news coverage focuses on community, diversity, and employee relations-focused corporate citizenship activities, which are likely to generate tangible benefits for firms’ stakeholders.
Read MoreRESEARCH BRIEF - Pro-environmental communications can be used to influence customer behavior, even when they say they do not recall having seen or been exposed to such communications. To make a long-term impact on customer behavior, companies should use ongoing and repeated environmental messaging.
Read MoreRESEARCH BRIEF - Firms are more diverse and inclusive when they are led by board members that have experience managing human resources activities.
Read MoreRESEARCH BRIEF - Companies are more likely to adopt a chief diversity officer (CDO) position if they have long-term oriented leadership, competitors with a CDO, are focused on innovation, and/or have a diverse employee base.
Read MoreRESEARCH BRIEF - Employees are driven to participate in employee volunteer activities both for professional advancement/career advancement opportunities and for altruistic reasons. While those with previous volunteer experience are most motivated by societal benefits, those who value career advancement are more willing to accept circumstances such as temporary pay cuts.
Read MoreRESEARCH BRIEF - Companies, especially those who sell potentially controversial products, benefit from having a strong social media following and engaged followers. When a company has more followers and more positive comments on a corporate citizenship campaign, consumers perceive their message to be more legitimate and are more likely to buy their products.
Read MoreRESEARCH BRIEF - Established firms have the ability to affect the income inequality by offering their workforce more equal wage structures, and many are likely to do so in part to avoid employee backlash resulting from wage comparison. As employees tend to compare themselves to others in their organization, particularly those who have similar roles, on such issues as pay; perceived inequality can have negative consequences for an organization, similar to those of disengaged workers.
Read MoreRESEARCH BRIEF - With the estimated costs of employee turnover estimated to be up to five times the annual salary of the employee, reducing turnover is a significant opportunity for many companies.
Read MoreRESEARCH BRIEF - Researchers examined how CSR leadership appointments impact corporate financial performance—specifically return on assets (ROA), sales over total assets (SOA), and sales growth—and whether gender and/or CSR experience affects this relationship.
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